Clickplacement will consult with you to get a clear picture of your online goals and will include the following steps.

1. Define marketing objectives, metrics and budget.
2. Deliver a written proposal, including sample ads, keywords and budget options.
3. Client approval and sign-off.
4. Campaign development and/or optimization of existing campaign.
5. Keyword Analysis
   • Company website and source code evaluation
   • Competition’s strategies and competitor’s company names
   • Industry buzzwords
   • Common Misspellings
6. Ad Text development
   • Keyword Insertion and Calls to Action.
   • Display and Destination url analysis.
7. SEM campaigns will be launched, monitored and modified to meet objectives.
8. Bid Strategies – We will bid on the most common, more competitive keywords and diversify your campaign by also bidding on more specific, uncommon and less expensive keywords that will still drive relevant traffic.  This strategy maximizes your monthly budget by driving down your overall average cost-per-click.
9. Monthly Reporting – The click costs will be paid via credit card directly to Search Engines.  We provide a monthly report broken out by Ad Groups and a report that provides the top 25 keywords, the number of clicks, average cost-per-click and total cost/keyword as well as the overall cost of the campaign.
10. Expand, refine and ongoing management of the marketing campaigns to increase ROI.